Image licence

Almost all photography published on smoothaurora.com is our own work and is owned by Smooth Pirates AB (Org. no. 559382-1225), trading as Smooth Aurora Travels. Our images are protected by copyright under Swedish and international law.

There is one exception. The photographs of the hotel rooms, the suite and the spa are the property of Elite Hotel Frost and are published here with the hotel’s written permission. That permission covers our own marketing only, so we cannot grant anyone else the right to use them. If you would like to use a hotel or spa photograph, please contact Elite Hotel Frost directly.

Our own images may not be copied, downloaded, reproduced, republished, edited or used for any commercial or editorial purpose without our prior written permission. This includes use on websites, social media, in print, in advertising and for training or generating machine learning models.

Press, partners and travel media are welcome to use our photography with permission. We are usually happy to grant it, free of charge, for coverage of Kiruna and Swedish Lapland, provided the credit reads Smooth Aurora Travels.